AIME Launches Educational Mortgage Website to Help Consumers Tackle Homeownership

The Association of Independent Mortgage Experts raises awareness of independent mortgage brokers and expands homeownership opportunities nationwide.

Philadelphia, November 1, 2022–(business wire) — The Association of Independent Mortgage Professionals (AIME), the only trade association dedicated to independent mortgage brokers, today launched an educational mortgage website for consumers and prospective home buyers. rice field. The website was launched last month at her Fuse, the association’s national conference, when AIME CEO Katie Sweeney delivered her keynote address to an audience of over 3,000 wholesale her mortgage professionals. rice field.

This press release features multimedia. View the full release here.

“Brokers have been the best kept secret of our industry for far too long,” says Sweeney. “We are ready to tell the world that brokers are better and that the entire broker community is improving day by day because we serve the community. does not serve itself.”

Sweeney reveals that the nonprofit has spent more than a year developing this cutting-edge website. This website is dedicated to demystifying the consumer mortgage process.of Brokers Are Better website supports the country’s current and prospective homebuyers and provides direct access to resources provided by resource brokers with a variety of consumer-friendly features.

“For many consumers, the mortgage process is stressful and complicated,” says Mark Summers, veteran mortgage originator and AIME membership president. “We are inundated with information from banks and call centers trying to sell us the lowest interest rates without first educating them on the nuances of the mortgage application process.”

The newly launched website includes a comprehensive broker directory that gives consumers the opportunity to browse independent mortgage brokers in their state. A library of digital resources, including articles and videos, quizzes, a comprehensive mortgage calculator, and a dedicated homebuyer center with resources specifically tailored for veterans, are now available to consumers. Future resources available on the website in the coming months will also include materials advocating for black homeowners, Hispanic homeowners, and first-time homebuyers.

“Many Americans have gaps in their knowledge of mortgages,” said Brendan McKay, AIME’s president of advocacy. “Many consumers are unaware that they could even own a home. This website is the first step in correcting that misconception.”

American consumers are asking more questions about homeownership than ever before as mortgage rates skyrocketed in the past few months. According to the Bureau of Labor Statistics, renters across the country have seen average rents rise nearly 20% over the past five years, outpacing inflation.

AIME’s vice president of education, Mike Cox, said: “We truly believe that the American Dream should be within everyone’s reach, but the biggest stumbling block for consumers is a lack of access to the knowledge and resources that provide a clear path to home ownership. .”

The Brokers Are Better consumer services website is designed to be user friendly with the goal of providing easy access to the knowledge of the collective broker community. Everything from answering basic mortgage questions to identifying how student loans affect a borrower’s chances of getting a mortgage approval is provided. All the human side of a friendly local broker who shares this information in a direct-to-camera video response is provided.

“If our channel can’t win, neither can the consumer,” adds Sweeney. “Now, we are taking to the streets with a nationwide campaign so that everyone knows that independent mortgage brokers are local, available, and ready to better serve their mortgage needs. As an organization, we are true to our promises.Please support the broker community whenever you get the chance.”

See below for more information about this website.

About the Association of Independent Home Loan Professionals

The Association of Independent Mortgage Experts (AIME) is a non-profit national trade membership association created exclusively for independent mortgage brokers. With more than 65,000 members, AIME is committed to providing the unparalleled technical, continuing education and network support necessary to adequately advise consumers across the country on their mortgage needs. We are committed to establishing a community of independent mortgage professionals. AIME operates on a growth-focused strategy, providing the tools and resources to drive more than 25% of the mortgage market share into the wholesale channel in 2022 and beyond.

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